"When something is hot, everybody is going to try to throw money at it, and maybe in that rush to market we - the industry - didn't get the best records to radio." "Every record company jumped on the bandwagon when it was already flying down the street, but they missed it when the slow wheels were turning," said Machete's Lopez. Even J.Lo got into the act with plans to produce a reggaeton movie through her film company, Nuyorican Productions. Pop artists, such as Colombian superstar Shakira and Los Angeles-based banda singer Yolanda Perez, included reggaeton tracks on their records, akin to Madonna doing gangsta rap. In the feeding frenzy after Yankee's breakthrough, Latin labels rushed to release reggaeton records by whatever artists they could find, often second- and third-string players.
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